The new standard in modern fragrance.
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our story
For nearly a decade, our mission has been to create the world’s best 100% natural perfume without compromising on ethics or aesthetics, and in doing so, inspire positive change. Born in Amsterdam and now calling Wellington, New Zealand home, you can find our collection in a thoughtful edit of the world’s top stores, across 25 countries.
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our standard
Ingredient Purity.
100% Natural. 0% Petrochemical.
Future Forward.
Natural science and biotechnology for precision scent-making.
Conscious Consumption.
Considered, thoughtful edits and a less-is-more philosophy.
Nourished by Nature.
Nothing artificial. Just beautiful scents, with regenerative properties.
our standard
introducing 100% natural room sprays
You’ve been asking for Abel in your home since day one. Scent your space with an elevated scent ritual created using our newest 100% natural, plant-derived and non-toxic Room Sprays, crafted with ingredients that bring nature inside in the most elegant way.
shop nowintroducing 100% natural room sprays
latest journal post:
in conversation — Sabine Marcelis
This International Women’s Day, we open up a conversation around gender equality with the renowned Dutch designer, whose work sits in the fields of product, installation and interior design.
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